Coming out of COVID, Holland America needed to win back cruisers. Post-pandemic, time became the target audience’s most valued commodity, so we offered them “The Time of Your Life.”

You must be thinking, daaaaamn, Evan, you went all these places on one shoot? Sadly, we only filmed in the Caribbean, which meant we had to get creative when advertising cruises in the Mediterranean, Scandinavia and Alaska… which are notably not the Caribbean.